The Crabs

Dayna Castillo

Dayna
Castillo

Owner Dayna Does x Secret Third Thing
Interim Head of Social @ Calm

    • Extremely online digital strategist specializing in entertainment & pop culture marketing

    • Big into fandom + fandom culture

    • Internet anthropologist

    • Brain rot enthusiast

    • Not personally gen z, but gen z adjacent

    • Music and pop culture fanatic

    • Actively shit posts on LinkedIn

  • Active: 2016-Present

    Roman Empire: PeeWee Herman

    Prev. Brands: Calm, Tumblr, YouTube, TikTok, Universal Pictures, Klarna, The Knot, Back Market, Truth, Dog Haus

    Prev. Agencies: We Are Social

    School: n/a

    Website: daynadoes.com + LinkedIn

  • 2023 Winner of The Webby’s People’s Voice award in the category of Social Comedy

Ryan
Benson

Partner + Creative Director @ LOUDMOUTH
Social Media Menace

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Lenny
Leithauser

A Beautiful Human
On the Internet

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Dejaih
Smith

Owner Sequence of Sociale

    • Extremely online digital marketer, but I know when to touch grass before I air fry my brain with more screen time

    • Love a good after party (aka the comments section)

    • Getting the best of both worlds as a zillennial

    • Trendspotting

    • SEO writing

    • Influencer relations

    • Neuromarketing (Personalization)

    • Beauty, fashion, and music obsessed

  • Active: 2016-Present

    Roman Empire: Galliano era Dior & JPG era Hermès

    Prev. Brands: Indeed, PayPal, Adobe, Hickory Farms + more

    Prev. Agencies: NP Digital

    School: University of St. Thomas, Texas

    Website: sequenceofsociale.com + LinkedIn

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Benton
Williams

Owner SADMILK Creative
Creative @ Secret Third Thing

    • Extremely online digital strategist

    • Entertainment & media studies student

    • Gen z, but like fr

    • Digital culture researcher

    • Dream crab leg rotation: Baudrillard & Caleb Hearon

    • Always running apps on beta

    • Only takes photos on film

  • Active: 2020–present

    Roman Empire: the enigmatic fandom-driven storytelling model of the DreamSMP

    School: University of Georgia

    Website: benton.me + LinkedIn

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Janine
Davis

A Beautiful Human
On the Internet

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Apple
Xenos

Creative Director + Owner of applexenos.social + her dog Furio

  • Merging creative and strategy, sourcing 360 content creation with any budget, explaining strange social media phenomena in simple terms.

    • Active: 2013-Present

    • Roman Empire: Vin Diesel’s early use of Facebook

    • Prev. Brands: Lunchables, Oscar Mayer, Cetaphil, Drumstick, Opella, J&J, JBL, Craft beer!

    • Prev. Agencies: Dentsu, Alma DDB, Stagwell, Lippe Taylor

    • School: Savannah College of Art and Design

    • Website: applexenos.social + LinkedIn

  • Digiday Awards
    PR Weekly

    Facebook Business Success Stories
    Clio Sports
    Cannes Lions International Festival
    The Shorty Awards
    American Advertising Awards
    The Webbys