The Crabs

Dayna Castillo

Dayna
Castillo

Owner Dayna Does x Secret Third Thing

    • Extremely online digital strategist specializing in entertainment & pop culture marketing

    • Big into fandom + fandom culture

    • Internet anthropologist

    • Brain rot enthusiast

    • Not personally gen z, but gen z adjacent

    • Music and pop culture fanatic

    • Actively shit posts on LinkedIn

  • Active: 2016-Present

    Roman Empire: PeeWee Herman

    Prev. Brands: Calm, Tumblr, YouTube, TikTok, Universal Pictures, Klarna, The Knot, Back Market, Truth, Dog Haus

    Prev. Agencies: We Are Social

    School: n/a

    Accolades: 2023 Winner of The Webby’s People’s Voice award in the category of Social Comedy

    Website: daynadoes.com + LinkedIn

Ryan
Benson

Partner + Creative Director @ LOUDMOUTH
Social Media Menace

    • Organic social strategist with a taste for absurdity and scale

    • Makes content that turns viewers into community

    • Turns multi-platform chaos into clean decks with measurable wins

    • Obsessed with tone of voice, internet culture, and what gets shared in the group chat

    • Treats trendjacking like a contact sport

    • Knows when to break the rules—and how to make the break look branded

    • Comfortably toggles between gremlin mode and client-facing polish

    • Will die on the hill of “let’s just post it and see what happens”

    • Active: 2014–Present

    • Roman Empire: “N is for the way you nut at me”

    • Prev. Brands: Chipotle, Hot Pockets, SOUR PATCH KIDS, Nutter Butter, MOD Pizza, Abbott, Mission 22, Television Academy

    • Prev. Agencies: Dentsu Creative, Day One Agency, Social Eyes Marketing

    • School: made it up as I went

    • Accolades

      • Executed the highest-volume PR campaign in Chipotle history (6B+ impressions)

      • Established a 2x Webby-nominated strategy

      • Featured in AdWeek for making unhinged social strategy look professional

      • Once (or twice) made a tweet so viral it gave Legal a headache

    • Website: socialmediamenace.com / loudmouth.agency + LinkedIn

Dejaih
Smith

Sr. Social Community Manager at Sony Pictures, Jeopardy! + Wheel of Fortune

    • Extremely online digital marketer, but I know when to touch grass before I air fry my brain with more screen time

    • Love a good after party (aka the comments section)

    • Getting the best of both worlds as a zillennial

    • Trendspotting

    • SEO writing

    • Influencer relations

    • Neuromarketing (Personalization)

    • Beauty, fashion, and music obsessed

  • Active: 2016-Present

    Roman Empire: Galliano era Dior & JPG era Hermès

    Prev. Brands: Indeed, PayPal, Adobe, Hickory Farms + more

    Prev. Agencies: NP Digital

    School: University of St. Thomas, Texas

    Website: sequenceofsociale.com + LinkedIn

Benton
Williams

Owner SADMILK Creative
Creative @ Secret Third Thing

    • digital culture and trend sommalier

    • entertainment and media studies student

    • gen z, but like fr

    • explaining media theory in brainrot terms

    • advocate for substance; obsessed with the spectacle

    • chasing side quests

    • dream crab leg rotation: Baudrillard, Sontag & Caleb Hearon

  • Active: 2020–present

    Roman Empire: the BuzzFeed copy desk style guide

    School: University of Georgia

    Press: Featured in The New Yorker and Marketing Brew

    Website: benton.me + LinkedIn

Janine
Davis

Social & Community @ IHOP + Social Media Butterfly

    • Zillennial strategist and community builder who loves leading social campaigns that feel human

    • My strength lies in blending cultural insight with platform expertise to create content strategies that resonate with target audiences

    • Professional pancake enthusiast.

    • Big on sweet treats & tiny trinkets

    • Active: 2014 - Present

    • Prev. Brands: YouTube, YouTube Gaming, YouTube Music, YouTube Creators, YouTube TV

    • Current: IHOP

    • School: BA San Diego State University + MS Fordham University

    • Website: LinkedIn

Apple
Xenos

Creative Director + Owner of applexenos.social + her dog Furio

  • Merging creative and strategy, sourcing 360 content creation with any budget, explaining strange social media phenomena in simple terms.

    • Active: 2013-Present

    • Roman Empire: Vin Diesel’s early use of Facebook

    • Prev. Brands: Lunchables, Oscar Mayer, Cetaphil, Drumstick, Opella, J&J, JBL, Craft beer!

    • Prev. Agencies: Dentsu, Alma DDB, Stagwell, Lippe Taylor

    • School: Savannah College of Art and Design

    • Website: applexenos.social + LinkedIn