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we know you’re on top of the trends.

we’re here so your boss knows it too.

Welcome to Silence, Brand!—a tri-weekly, late-night potluck of internet absurdity 🦀

We believe in a world that sees digital culture as culture, where nothing gets stuck in the approval queue and nobody in the comments is screaming “silence, brand!”

Our team of award-winning brand marketers and culture experts trawls the depths of the social internet, catching trends as they bubble up, so you’re prepared when they surface.

We are you 🦀 You are us 🦀We are crabs 🦀

We are you 🦀 You are us 🦀We are crabs 🦀

What Do We Cover?

If it’s weird, viral, or one poorly-timed tweet away from a PR meltdown, it’s in here. Here’s a taste:

  • Brand Meltdowns: When corporations go "fellow kids" and we all have to watch

  • Internet Trends: From TikTok audios to micro-memes no one understands (but we do)

  • Viral Audios, Aesthetics & Oddities: If the algorithm loves it, you’ll see it here first

  • The Cringe Report: PR nightmares, CEO misfires, and whatever StickerGate 2024 was

  • Crab-Approved Chaos: Memes, formats, and sounds that are just too unhinged to ignore

WHAT DO WE DO?!

Each week, we publish three issues to help brand marketers navigate emerging culture with intention. We contextualize internet trends, can’t-miss viral moments, and need-to-know headlines with strategic perspectives.

In addition to our newsletter, we offer bespoke cultural intelligence services for agencies and in-house teams, providing brand-tailored reports and insights to equip partners with the tools (and taste) to stay culturally fluent in a world that never stops posting.

We’re here to vouch for your vibe. Consider us your trusted allies in the sea of endless scroll.

Because every social media manager needs a friend who’ll say:
“Don’t post that.” And also, “Post that, immediately.”

WHO ARE WE?!

a punk, a gamer, a college kid, and a world traveler all walk into a seafood restaurant…

(not necessarily at the same time or in real life, but the important part is that they all sit down at the same proverbial table, pointing at their phones, saying, “oh my god, you have to see this.”)

The Silence, Brand! editorial team functions as a collective. Everyone does a bit of everything, bringing professional expertise and personal flair to every aspect of the process. Sometimes we sign our work, other times we attribute it to the entity of our collective consciousness, Anonymous Crab, but it’s always us running the ship.

Why Silence, Brand!?

Because every social media manager needs a friend who’ll say:

“Don’t post that.”

And also, “Post that, immediately.”

This is the space for people who live in Slack threads about "brand voice alignment" but secretly want to burn it all down.

WHO IS THIS FOR?

  • Brand strategists trying to convince their boss that TikTok audios actually matter.

  • Social media managers who know "just one more edit" is never just one more edit.

  • Marketing pros trying to explain tiktok audios to their boss for the 45th time.

  • Trend chasers and locked in freaks who want to be in the know without spending 6 hours scrolling TikTok at 2 a.m.

  • Anyone who enjoys watching the world burn a little bit — but, like, in a fun way.

  • You. yes, you. The one reading this with 47 tabs open and a cold coffee. You’re one of us now.